Publicaciones (176) Publicaciones de Valentín Alejandro Martínez Fernández

2023

  1. Cultural Tourism in a Post-COVID-19 Scenario: The French Way of Saint James in Spain from the Perspective of Promotional Communication

    Societies, Vol. 13, Núm. 1

  2. Expectation Marketing and Technological, Financial, and Image Risk. The Case of the Release of Cyberpunk 2077 Videogame

    Smart Innovation, Systems and Technologies

  3. Influencia del capital humano en el proceso de innovación de empresas turísticas del Austro Ecuatoriano

    Revista Turismo & Desenvolvimento, Núm. 40, pp. 103-112

  4. Repositioning the City Brand in the Face of the Energy and Ecological Transition Paradigm

    Sustainability (Switzerland), Vol. 15, Núm. 14

  5. Tourism marketing in a metaverse context: the new reality of European museums on meta

    Museum Management and Curatorship, Vol. 38, Núm. 4, pp. 468-489

2022

  1. Distribution as a strategic key in the publishing sector Evolution of the network of points of sale

    Iberian Conference on Information Systems and Technologies, CISTI

  2. Distribution as a strategic key in the publishing sector Evolution of the network of points of sale

    2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)

  3. Repositioning the City Brand to Address the Socio-economic Paradigm Shift Based on Sustainability: A Case Study

    2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)

  4. Repositioning the city brand to address the socioeconomic paradigm shift based on sustainability: A case study

    Iberian Conference on Information Systems and Technologies, CISTI

2021

  1. Estudio económico vertical de los principales grupos de concentración publicitaria televisiva en España: Atresmedia y Mediaset año 2018

    RISTI: Revista Ibérica de Sistemas e Tecnologias de Informação, Núm. 40, pp. 279-288

  2. Management of innovation and social networks in tourism companies: Descriptive theoretical approach of its adoption and use

    Iberian Conference on Information Systems and Technologies, CISTI

  3. Market Analysis of the Paper Edited Spanish Sports Press: Key features of a structural crisis

    Iberian Conference on Information Systems and Technologies, CISTI

  4. Marketing de prensa en tiempos de COVID-19: Comparativa de los patrones de consumo de prensa nativa y digital

    Uru: Revista de Comunicación y Cultura, Núm. 4, pp. 194-209

  5. Public and City Marketing Applied to Improve Participatory Processes in Socio-Economic Paradigm Shifts: Energy Transition. A case study

    Iberian Conference on Information Systems and Technologies, CISTI

  6. Vertical economic study of the main television advertising concentration groups in spain: Atresmedia and mediaset year 2018

    RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2021, Núm. E40, pp. 279-288

2020

  1. Credibilidad en la prensa online: estrategia para la diferenciación y generación de audiencias

    El profesional de la información, Vol. 29, Núm. 6

  2. Data envelopment analysis (DEA) for measuring the efficiency of the hotel industry in Ecuador

    Sustainability (Switzerland), Vol. 12, Núm. 4

  3. El Neuromarketing como metodología para el conocimiento del comportamiento del consumidor: aplicación en la consultoría y transferencia a la Academia

    Comunicación & métodos, Vol. 2, Núm. 1, pp. 200-217

  4. Exploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income

    RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2020, Núm. E32, pp. 559-571

  5. Explotación del sistema de ingresos de la Web TV de la televisión generalista en la Comunidad Andina y Cono Sur: la publicidad como vía clave de ingresos

    RISTI: Revista Ibérica de Sistemas e Tecnologias de Informação, Núm. 32, pp. 559-571