Publicacións (72) Publicacións de Cristina Calvo Porral

2024

  1. A cross-generational analysis of second-hand online shopping: comparing GenX, millennials and GenZ

    Journal of Consumer Marketing

  2. Barriers to online second-hand purchase behavior

    Marketing Intelligence and Planning, Vol. 42, Núm. 2, pp. 213-233

  3. Proposal and Validation of a Measurement Scale of the Acceptance of Ultra-Processed Food Products

    Foods, Vol. 13, Núm. 10

  4. Second-hand online stores: an examination of consumers’ purchase behaviour

    International Review of Retail, Distribution and Consumer Research, Vol. 34, Núm. 4, pp. 489-512

  5. Sensory Perception and Willingness to Pay for a Local Ancient Pear Variety: Evidence from In-Store Experiments in Italy

    Foods, Vol. 13, Núm. 1

  6. The influence of celebrity endorsement on the purchase behavior of brands and product categories

    Journal of Product and Brand Management

2023

  1. The influence of social media celebrity endorsement on beer and wine purchase behaviour

    International Journal of Wine Business Research, Vol. 35, Núm. 3, pp. 390-412

2022

  1. Does the use of technology create technology engagement? Comparing three structural models

    Spanish journal of marketing-ESIC, Vol. 26, Núm. 3

  2. Using food choice questionnaire to explain Millennials’ attitudes towards craft beer

    Food Quality and Preference, Vol. 96

2021

  1. A profile of mobile service users in a mature market: from “uninvolved pragmatics” to “potential switchers”

    Spanish journal of marketing-ESIC, Vol. 25, Núm. 3, pp. 425-445

  2. Examining the influence of store environment in hedonic and utilitarian shopping

    Administrative Sciences, Vol. 11, Núm. 1

  3. How consumer involvement influences consumption-elicited emotions and satisfaction

    International Journal of Market Research, Vol. 63, Núm. 2, pp. 251-267

  4. The asymmetric emotional associations to beverages: An approach through the theory of positive asymmetry

    Foods, Vol. 10, Núm. 4

  5. The emotional influence on satisfaction and complaint behavior in hedonic and utilitarian services

    International Journal of Quality and Service Sciences, Vol. 13, Núm. 3, pp. 471-488

  6. The influence of celebrity endorsement on food consumption behavior

    Foods, Vol. 10, Núm. 9

2020

  1. A barnacle-flavored beer?: Consumer acceptance of flamboyant tastes in the brewery industry

    Case Studies in the Beer Sector (Elsevier), pp. 147-162

  2. An emotion-based segmentation of bank service customers

    International Journal of Bank Marketing, Vol. 38, Núm. 7, pp. 1441-1463

  3. An emotion-based typology of wine consumers

    Food Quality and Preference, Vol. 79

  4. Creating Value From Garbage: A Marketing and Circular Economy Strategy for Sustainability

    Dynamic Strategic Thinking for Improved Competitiveness and Performance (IGI Global), pp. 114-136

  5. How consumer involvement influences beer flavour preferences

    International Journal of Wine Business Research, Vol. 32, Núm. 4, pp. 537-554