Publicaciones (70) Publicaciones de Cristina Calvo Porral

2024

  1. Barriers to online second-hand purchase behavior

    Marketing Intelligence and Planning, Vol. 42, Núm. 2, pp. 213-233

  2. Proposal and Validation of a Measurement Scale of the Acceptance of Ultra-Processed Food Products

    Foods, Vol. 13, Núm. 10

  3. Second-hand online stores: an examination of consumers’ purchase behaviour

    International Review of Retail, Distribution and Consumer Research, Vol. 34, Núm. 4, pp. 489-512

  4. Sensory Perception and Willingness to Pay for a Local Ancient Pear Variety: Evidence from In-Store Experiments in Italy

    Foods, Vol. 13, Núm. 1

2023

  1. The influence of social media celebrity endorsement on beer and wine purchase behaviour

    International Journal of Wine Business Research, Vol. 35, Núm. 3, pp. 390-412

2022

  1. Does the use of technology create technology engagement? Comparing three structural models

    Spanish journal of marketing-ESIC, Vol. 26, Núm. 3

  2. Using food choice questionnaire to explain Millennials’ attitudes towards craft beer

    Food Quality and Preference, Vol. 96

2021

  1. A profile of mobile service users in a mature market: from “uninvolved pragmatics” to “potential switchers”

    Spanish journal of marketing-ESIC, Vol. 25, Núm. 3, pp. 425-445

  2. Examining the influence of store environment in hedonic and utilitarian shopping

    Administrative Sciences, Vol. 11, Núm. 1

  3. How consumer involvement influences consumption-elicited emotions and satisfaction

    International Journal of Market Research, Vol. 63, Núm. 2, pp. 251-267

  4. The asymmetric emotional associations to beverages: An approach through the theory of positive asymmetry

    Foods, Vol. 10, Núm. 4

  5. The emotional influence on satisfaction and complaint behavior in hedonic and utilitarian services

    International Journal of Quality and Service Sciences, Vol. 13, Núm. 3, pp. 471-488

  6. The influence of celebrity endorsement on food consumption behavior

    Foods, Vol. 10, Núm. 9

2020

  1. A barnacle-flavored beer?: Consumer acceptance of flamboyant tastes in the brewery industry

    Case Studies in the Beer Sector (Elsevier), pp. 147-162

  2. An emotion-based segmentation of bank service customers

    International Journal of Bank Marketing, Vol. 38, Núm. 7, pp. 1441-1463

  3. An emotion-based typology of wine consumers

    Food Quality and Preference, Vol. 79

  4. Creating Value From Garbage: A Marketing and Circular Economy Strategy for Sustainability

    Dynamic Strategic Thinking for Improved Competitiveness and Performance (IGI Global), pp. 114-136

  5. How consumer involvement influences beer flavour preferences

    International Journal of Wine Business Research, Vol. 32, Núm. 4, pp. 537-554

  6. Marketing challenges in economic downturns: From the lipstick to the smoothie-bar effect

    Progress in Economics Research. Volume 44 (Nova Science Publishers Inc)

  7. The Revolution of Craft Beer

    Beer : From Production to Distribution (Series: Fermented Foods and Beverages in a Global Age) (Nova Science Publishers Inc)