Publications by the researcher in collaboration with Valentín Alejandro Martínez Fernández (10)

2023

  1. Cultural Tourism in a Post-COVID-19 Scenario: The French Way of Saint James in Spain from the Perspective of Promotional Communication

    Societies, Vol. 13, Núm. 1

  2. Repositioning the City Brand in the Face of the Energy and Ecological Transition Paradigm

    Sustainability (Switzerland), Vol. 15, Núm. 14

2022

  1. Repositioning the City Brand to Address the Socio-economic Paradigm Shift Based on Sustainability: A Case Study

    2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)

  2. Repositioning the city brand to address the socioeconomic paradigm shift based on sustainability: A case study

    Iberian Conference on Information Systems and Technologies, CISTI

2020

  1. Internalising negative self-image externalities: The first objective for city marketing as a municipal management tool1

    Advances in Science, Technology and Engineering Systems, Vol. 5, Núm. 1, pp. 112-118

  2. The local tax system as a relative price in city marketing: : The case of Santiago de Compostela

    Iberian Conference on Information Systems and Technologies, CISTI

2019

  1. Internalization of negative self-image of the city

    Iberian Conference on Information Systems and Technologies, CISTI

2017

  1. La edición en papel de la prensa local ante el fin de su ciclo

    Estudios sobre el mensaje periodístico, Núm. 23, pp. 91-100

2016

  1. Del papel a los metamedios: la prensa ante el fin del ciclo impreso

    El profesional de la información, Vol. 25, Núm. 3, pp. 331-340

2014

  1. Investimento em publicidade como uma ferramenta para impulsar o consumo. Teste da hipótese de Galbraith na Espanha

    Revista de Economia Contemporanea, Vol. 18, Núm. 3, pp. 435-452