Publicaciones (226) Publicaciones en las que ha participado algún/a investigador/a

2024

  1. Dudas del estudiante de tfg y tfm: dimensión de contenido ydimensión burocrática

    Actas 7º Congreso Mundial de Educación EDUCA 2024

  2. The Transformation of the Ecuadorian Private Television RTU: Marketing Strategies and COVID-19

    Smart Innovation, Systems and Technologies

  3. Traveler segmentation through Instagram Fashion Influencers. Mirror Tourist as a new segment consumer group

    Journal of Retailing and Consumer Services, Vol. 78

2023

  1. Cultural Tourism in a Post-COVID-19 Scenario: The French Way of Saint James in Spain from the Perspective of Promotional Communication

    Societies, Vol. 13, Núm. 1

  2. Expectation Marketing and Technological, Financial, and Image Risk. The Case of the Release of Cyberpunk 2077 Videogame

    Smart Innovation, Systems and Technologies

  3. Facing the challenges of metaverse: a systematic literature review from social sciences and marketing and communication

    El profesional de la información, Vol. 32, Núm. 1

  4. Individual Attitudes and Social Norms as Determinants of the Electric Vehicle Purchase

    Springer Proceedings in Business and Economics

  5. Influencia del capital humano en el proceso de innovación de empresas turísticas del Austro Ecuatoriano

    Revista Turismo & Desenvolvimento, Núm. 40, pp. 103-112

  6. Innovación tecnológica y trabajo decente, calidad del empleo y retribución económica

    Salario mínimo y el trabajo decente ante la innovación tecnológica en España (Aranzadi), pp. 49-84

  7. Press Consumption in Chile During COVID-19: Digital Marketing Variables at Analysis

    Smart Innovation, Systems and Technologies

  8. Repositioning the City Brand in the Face of the Energy and Ecological Transition Paradigm

    Sustainability (Switzerland), Vol. 15, Núm. 14

  9. Special Employment Centers: The Spanish Response to the Insertion of People with Functional Diversity and Its Impact on the Social Economy

    Springer Proceedings in Business and Economics

  10. Tourism marketing in a metaverse context: the new reality of European museums on meta

    Museum Management and Curatorship, Vol. 38, Núm. 4, pp. 468-489

2022

  1. Calidad del empleo juvenil en el contexto de la OCDE

    Revista de economía mundial, Núm. 62, pp. 125-150

  2. Distribution as a strategic key in the publishing sector Evolution of the network of points of sale

    Iberian Conference on Information Systems and Technologies, CISTI

  3. Distribution as a strategic key in the publishing sector Evolution of the network of points of sale

    2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)

  4. Estrategias de comunicación y marketing de marcas de lujo y fast fashion durante la crisis del COVID-19

    Uru: Revista de Comunicación y Cultura, Núm. 5, pp. 123-134

  5. Marketing and Digital Press: Information Consumption Patterns in Colombia During COVID19

    Smart Innovation, Systems and Technologies

  6. Mirror Tourist

    Encyclopedia of Tourism Management and Marketing, pp. 218-220

  7. Nostalgia, Retro-Marketing, and Neuromarketing: An Exploratory Review

    Journal of Creative Industries and Cultural Studies: JOCIS, Núm. 7, pp. 107-126