Publications by the researcher in collaboration with Eva Sánchez Amboage (8)

2024

  1. Systematic Literature Review on Tourism Marketing in the Metaverse

    Zenodo

  2. Systematic Literature Review on Tourism Marketing in the Metaverse

    Zenodo

  3. Tourism marketing in the metaverse: A systematic literature review, building blocks, and future research directions

    PLoS ONE, Vol. 19, Núm. 5 May

  4. Traveler segmentation through Instagram Fashion Influencers. Mirror Tourist as a new segment consumer group

    Journal of Retailing and Consumer Services, Vol. 78

2023

  1. Facing the challenges of metaverse: a systematic literature review from social sciences and marketing and communication

    El profesional de la información, Vol. 32, Núm. 1

2022

  1. Estrategias de comunicación y marketing de marcas de lujo y fast fashion durante la crisis del COVID-19

    Uru: Revista de Comunicación y Cultura, Núm. 5, pp. 123-134

  2. Nostalgia, Retro-Marketing, and Neuromarketing: An Exploratory Review

    Journal of Creative Industries and Cultural Studies: JOCIS, Núm. 7, pp. 107-126

  3. Short video content en la estrategia de marca: Análisis del uso de TikTok por el Museo del Prado

    Revista Mediterránea de Comunicación: Mediterranean Journal of Communication, Vol. 13, Núm. 1, pp. 331-344