Publicaciones en colaboración con investigadores/as de Universidad de Oviedo (30)

2024

  1. A cross-generational analysis of second-hand online shopping: comparing GenX, millennials and GenZ

    Journal of Consumer Marketing

  2. Barriers to online second-hand purchase behavior

    Marketing Intelligence and Planning, Vol. 42, Núm. 2, pp. 213-233

  3. Second-hand online stores: an examination of consumers’ purchase behaviour

    International Review of Retail, Distribution and Consumer Research, Vol. 34, Núm. 4, pp. 489-512

  4. Social innovation in non-profit organizations: a measurement scale

    Innovation: The European Journal of Social Science Research, Vol. 37, Núm. 1, pp. 4-32

2023

  1. Volunteer omnichannel behavior in nonprofit organizations: Key antecedents and implications for management

    Nonprofit Management and Leadership, Vol. 34, Núm. 2, pp. 433-463

2022

  1. Downward accountability to beneficiaries in social enterprises: do partnerships with nonprofits boost it without undermining accountability to other stakeholders?

    Review of Managerial Science, Vol. 16, Núm. 5, pp. 1533-1560

  2. When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes

    International Review on Public and Nonprofit Marketing, Vol. 19, Núm. 4, pp. 763-780

2021

  1. Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder relationship marketing

    Public Relations Review, Vol. 47, Núm. 4

  2. Mapping the Field of Donation-Based Crowdfunding for Charitable Causes: Systematic Review and Conceptual Framework

    Voluntas, Vol. 32, Núm. 2, pp. 288-302

2019

  1. Determinants of success of donation-based crowdfunding through digital platforms: The influence of offline factors

    CIRIEC - España. Revista de economía pública, social y cooperativa, Núm. 95, pp. 119-141

  2. Nonprofit organizations at the crossroads of offline fundraising and social innovation: The influence of promoter behavior on the success of donation-based crowdfunding through digital platforms

    Lecture Notes in Electrical Engineering

  3. Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers?

    Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020

  4. Social interactions between non-profit organization and key stakeholders: Using an omni-channel communication strategy influence on the loyalty of episodic volunteers?

    Iberian Conference on Information Systems and Technologies, CISTI

  5. The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing

    Management for Professionals (Springer Nature), pp. 171-181

2018

  1. La omnicanalidad en las organizaciones no lucrativas : estado de la cuestión

    Nuevos horizontes del marketing y de la distribución comercial (KRK), pp. 57-78

  2. Nonprofit organizations at the crossroads of offline and online fundraising in the digital era: The influence of the volume of target beneficiaries on the success of donation-based crowdfunding through digital platforms

    Iberian Conference on Information Systems and Technologies, CISTI

  3. To Found or to Fund? Comparing the Performance of Corporate and Noncorporate Foundations

    Nonprofit and Voluntary Sector Quarterly, Vol. 47, Núm. 3, pp. 514-536

2017

  1. Back to Basics: Revisiting the Relevance of Beneficiaries for Evaluation and Accountability in Nonprofits

    Nonprofit Management and Leadership, Vol. 27, Núm. 4, pp. 493-511

  2. Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations: Consequences for nonprofit performance and moderators

    Business Research Quarterly, Vol. 20, Núm. 2, pp. 112-123

  3. El sector fundacional español. Impacto actual y retos de futuro

    Boletín de estudios económicos, Vol. 72, Núm. 220, pp. 55-71