María Magdalena
Rodríguez Fernández
Profesora Contratada Doutora
Universidad Técnica Particular de Loja
Loja, EcuadorPublicaciones en colaboración con investigadores/as de Universidad Técnica Particular de Loja (13)
2019
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Attitude and Vision of tourism agents in the development of an emerging destination: Case of the Cantón Zapotillo (Loja-Ecuador)
Iberian Conference on Information Systems and Technologies, CISTI
2017
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Galician Spas in Facebook
Media and metamedia management (Springer Alemania), pp. 329-334
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Galician spas in facebook
Advances in Intelligent Systems and Computing (Springer Verlag), pp. 329-334
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Gastronomy as a part of the Ecuadorian identity: positioning on the Internet and social networks
Media and metamedia management (Springer Alemania), pp. 335-341
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Gastronomy as a part of the ecuadorian identity: Positioning on the internet and social networks
Advances in Intelligent Systems and Computing (Springer Verlag), pp. 335-341
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Impacto de las tecnologías digitales en la transformación del modelo de negocio de las agencias de viajes en Ecuador: Del ámbito analógico al digital
Espacios, Vol. 38, Núm. 59
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Posicionamiento de los hoteles de Ecuador en Booking.com. El caso de Cuenca, Loja, Guayaquil, Quito y Galápagos
Iberian Conference on Information Systems and Technologies, CISTI
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Social media communication as a corporate positioning strategy: The galician winemaking sector in Spain
Advances in Intelligent Systems and Computing
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The emergent nature of wine tourism in Ecuador and the role of the Social medium Facebook in optimising its positioning
Espacios, Vol. 38, Núm. 14
2016
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Competing tourist destinations and their positioning on the social medium Facebook: Ecuador, Colombia and Peru
Advances in Intelligent Systems and Computing
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Leading Ecuadorian companies in the wine tourism sector and their positioning on the social medium facebook
Advances in Intelligent Systems and Computing
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Parques Nacionales de Ecuador y su promoción en las Redes Sociales
Iberian Conference on Information Systems and Technologies, CISTI
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Posicionamiento en Google y You Tube de centros históricos y ciudades patrimonio de Colombia, Ecuador y Perú
Iberian Conference on Information Systems and Technologies, CISTI