Marta
Rey García
Catedrática de Universidad
Universidad de Oviedo
Oviedo, EspañaPublicaciones en colaboración con investigadores/as de Universidad de Oviedo (27)
2024
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Social innovation in non-profit organizations: a measurement scale
Innovation: The European Journal of Social Science Research, Vol. 37, Núm. 1, pp. 4-32
2023
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Volunteer omnichannel behavior in nonprofit organizations: Key antecedents and implications for management
Nonprofit Management and Leadership, Vol. 34, Núm. 2, pp. 433-463
2022
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Downward accountability to beneficiaries in social enterprises: do partnerships with nonprofits boost it without undermining accountability to other stakeholders?
Review of Managerial Science, Vol. 16, Núm. 5, pp. 1533-1560
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When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes
International Review on Public and Nonprofit Marketing, Vol. 19, Núm. 4, pp. 763-780
2021
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Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder relationship marketing
Public Relations Review, Vol. 47, Núm. 4
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Mapping the Field of Donation-Based Crowdfunding for Charitable Causes: Systematic Review and Conceptual Framework
Voluntas, Vol. 32, Núm. 2, pp. 288-302
2019
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Determinants of success of donation-based crowdfunding through digital platforms: The influence of offline factors
CIRIEC - España. Revista de economía pública, social y cooperativa, Núm. 95, pp. 119-141
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Nonprofit organizations at the crossroads of offline fundraising and social innovation: The influence of promoter behavior on the success of donation-based crowdfunding through digital platforms
Lecture Notes in Electrical Engineering
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Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers?
Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020
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Social interactions between non-profit organization and key stakeholders: Using an omni-channel communication strategy influence on the loyalty of episodic volunteers?
Iberian Conference on Information Systems and Technologies, CISTI
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The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing
Management for Professionals (Springer Nature), pp. 171-181
2018
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La omnicanalidad en las organizaciones no lucrativas : estado de la cuestión
Nuevos horizontes del marketing y de la distribución comercial (KRK), pp. 57-78
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Nonprofit organizations at the crossroads of offline and online fundraising in the digital era: The influence of the volume of target beneficiaries on the success of donation-based crowdfunding through digital platforms
Iberian Conference on Information Systems and Technologies, CISTI
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To Found or to Fund? Comparing the Performance of Corporate and Noncorporate Foundations
Nonprofit and Voluntary Sector Quarterly, Vol. 47, Núm. 3, pp. 514-536
2017
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Back to Basics: Revisiting the Relevance of Beneficiaries for Evaluation and Accountability in Nonprofits
Nonprofit Management and Leadership, Vol. 27, Núm. 4, pp. 493-511
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Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations: Consequences for nonprofit performance and moderators
Business Research Quarterly, Vol. 20, Núm. 2, pp. 112-123
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El sector fundacional español. Impacto actual y retos de futuro
Boletín de estudios económicos, Vol. 72, Núm. 220, pp. 55-71
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Lights and shadows of business-nonprofit partnerships: The role of nonprofit learning and empowerment in this ethical puzzle
Sustainability (Switzerland), Vol. 9, Núm. 8
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The Drivers of Voluntary Transparency in Nonprofits: Professionalization and Partnerships with Firms as Determinants
Voluntas, Vol. 28, Núm. 4, pp. 1595-1621
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The impact of professionalization and partnerships on nonprofit productivity
Service Industries Journal, Vol. 37, Núm. 11-12, pp. 783-799