Publications by the researcher in collaboration with Beatriz Legerén Lago (12)

2020

  1. Exploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income

    RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2020, Núm. E32, pp. 559-571

  2. Explotación del sistema de ingresos de la Web TV de la televisión generalista en la Comunidad Andina y Cono Sur: la publicidad como vía clave de ingresos

    RISTI: Revista Ibérica de Sistemas e Tecnologias de Informação, Núm. 32, pp. 559-571

  3. Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations

    Frontiers in Communication, Vol. 5

2019

  1. European public television strategies in the face of the provision of information in the digital age. The case of the british public television

    RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2019, Núm. E20, pp. 315-326

  2. Framework for the adaptation of the characteristics of the rhetoric to the construction elements of the video game

    Iberian Conference on Information Systems and Technologies, CISTI

  3. Innovation, Transmedia and Neuroscience in Television

    Communication: Innovation & Quality (Springer Suiza), pp. 103-112

  4. Innovation, transmedia and neuroscience in television

    Studies in Systems, Decision and Control (Springer International Publishing), pp. 103-112

2018

  1. El uso de la Neurociencia en el diseño de contenidos transmedia en los canales de televisión públicos de Europa: Videojuegos y Social TV

    EDMETIC, Vol. 7, Núm. 2, pp. 37-56

  2. Usability and eye tracking: Analysis of the home pages of international universities Do they clearly show the objetives of the institution ?

    2018 13TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)

  3. Usability and eye tracking: Analysis of the home pages of international universities: Do they clearly show the objetives of the institution?

    Iberian Conference on Information Systems and Technologies, CISTI

2017

  1. Diseño televisivo a través de la neurociencia

    El profesional de la información, Vol. 26, Núm. 6, pp. 1047-1055

2016

  1. De la Idea a la Pantalla: Compendio de Investigaciones sobre juegos serios

    Universidade de Vigo