Cristina
Calvo Porral
Catedrática de Universidad
Saint Joseph's University
Filadelfia, Estados UnidosPublicaciones en colaboración con investigadores/as de Saint Joseph's University (2)
2016
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Is the Economic Crisis Changing Marketing Strategies? Evidence from the Food Industry
Journal of Global Marketing, Vol. 29, Núm. 1, pp. 29-39
2015
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Private Labels The role of manufacturer identification, Brand loyalty and image on purchase intention
British Food Journal, Vol. 117, Núm. 2, pp. 506-522