Publications in collaboration with researchers from Saint Joseph's University (2)

2016

  1. Is the Economic Crisis Changing Marketing Strategies? Evidence from the Food Industry

    Journal of Global Marketing, Vol. 29, Núm. 1, pp. 29-39

2015

  1. Private Labels The role of manufacturer identification, Brand loyalty and image on purchase intention

    British Food Journal, Vol. 117, Núm. 2, pp. 506-522