The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration
- Rey-García, M.
- Otero, A.R.
- Mato-Santiso, V.
ISSN: 2198-7254, 2198-7246
ISBN: 9783319920832
Ano de publicación: 2018
Páxinas: 95-103
Tipo: Achega congreso