The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration

  1. Rey-García, M.
  2. Otero, A.R.
  3. Mato-Santiso, V.
Proceedings:
Springer Proceedings in Business and Economics

ISSN: 2198-7254,  2198-7246

ISBN: 9783319920832

Year of publication: 2018

Pages: 95-103

Type: Conference paper

DOI: 10.1007/978-3-319-92084-9_11 GOOGLE SCHOLAR
Data source: Scopus