Domestic or Imported Beer Brands? Analysis and Assessment of Brand Equity in the Spanish Market
- Calvo Porral, C.
- Lévy-Mangín, J.-P.
- Bourgault, N.
ISSN: 0897-4438, 1528-6983
Ano de publicación: 2013
Volume: 25
Número: 4
Páxinas: 324-347
Tipo: Artigo
Revista:
Journal of International Food and Agribusiness Marketing
