Domestic or Imported Beer Brands? Analysis and Assessment of Brand Equity in the Spanish Market

  1. Calvo Porral, C.
  2. Lévy-Mangín, J.-P.
  3. Bourgault, N.
Journal:
Journal of International Food and Agribusiness Marketing

ISSN: 0897-4438,  1528-6983

Year of publication: 2013

Volume: 25

Issue: 4

Pages: 324-347

Type: Article

DOI: 10.1080/08974438.2013.755719 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus