Credibility of collective brand as a source of equity: An empirical application for the spanish wine market
- Dopico, D.C.
- Blázquez, F.
- Tudoran, A.
Libro:
A Resilient European Food Industry in a Challenging World
ISBN: 9781611220322
Ano de publicación: 2011
Páxinas: 103-123
Tipo: Capítulo de libro