Credibility of collective brand as a source of equity: An empirical application for the spanish wine market

  1. Dopico, D.C.
  2. Blázquez, F.
  3. Tudoran, A.
Libro:
A Resilient European Food Industry in a Challenging World

ISBN: 9781611220322

Año de publicación: 2011

Páginas: 103-123

Tipo: Capítulo de Libro