La gestión de los medios sociales en la dinamización de destinos turísticos termalesanálisis crosscultural de modelos aplicados en España, Portugal y Ecuador

  1. Valentín-Alejandro Martínez Fernández 1
  2. Eva Sánchez Amboage 1
  3. María Dolores Mahauad Burneo 2
  4. Verónica Altamirano Benitez 2
  1. 1 Universidade da Coruña
    info

    Universidade da Coruña

    La Coruña, España

    ROR https://ror.org/01qckj285

  2. 2 Universidad Técnica Particular de Loja
    info

    Universidad Técnica Particular de Loja

    Loja, Ecuador

    ROR https://ror.org/04dvbth24

Revista:
Hologramática

ISSN: 1668-5024

Año de publicación: 2015

Número: 23

Volumen: 2

Páginas: 47-60

Tipo: Artículo

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Otras publicaciones en: Hologramática

Resumen

The aim of this article is focused on the analysis of management models that are apply for traditional and emerging resorts through social media to achieve efficiency in its promotion, at the time of generating a positive reputation by projecting their identity and embodiment in an image perceived by its target audiences.This work is based on an exploratory research, which contrasts the "Way of doing" in the most important resorts in three different countries with consolidated and emerging approaches which are the cases of Spain, Portugal and Ecuador; all of this with a crosscultural view and the application of a measuring tool: Fanpage Karma, which was contrasted and validated in previous research studies.

Fuente de los datos: Dialnet