La gestión de los medios sociales en la dinamización de destinos turísticos termalesanálisis crosscultural de modelos aplicados en España, Portugal y Ecuador

1. Valentín-Alejandro Martínez Fernández ¹
2. Eva Sánchez Amboage ¹
3. María Dolores Mahauad Burneo ²
4. Verónica Altamirano Benitez ²

Export

Export

×

MLA

modern-language-association

APA

apa

Chicago

chicago-fullnote-bibliography

Harvard

harvard-cite-them-right

Vancouver

vancouver-author-date

---

RIS BibTex

Export

×

This document cannot be exported because it belongs to another portal.

Full text

lock_openFull text externo

DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Hologramática

Abstract

The aim of this article is focused on the analysis of management models that are apply for traditional and emerging resorts through social media to achieve efficiency in its promotion, at the time of generating a positive reputation by projecting their identity and embodiment in an image perceived by its target audiences.This work is based on an exploratory research, which contrasts the "Way of doing" in the most important resorts in three different countries with consolidated and emerging approaches which are the cases of Spain, Portugal and Ecuador; all of this with a crosscultural view and the application of a measuring tool: Fanpage Karma, which was contrasted and validated in previous research studies.

Data source: Dialnet