Retos da comunicación empresarial ante situacións de crise
- Valentín Alejandro Martínez
- Juan Carlos Rodríguez
- Óscar Juanatey Boga
ISSN: 1578-4916
Year of publication: 2003
Issue Title: Dez anos dos estudios de comunicación na universidade galega
Issue: 2
Pages: 137-149
Type: Article
More publications in: Estudios de comunicación
Abstract
The globalization of the market provokes that a company internal problems can have world consequences. Production must be guaranteed to confront unexpected situations. Companies should avoid crises but, over all, avoid that the crises appear in media and, therefore, public opinion, main client of their products. Media look for the immediate information. This purpose stumbles over the interests of the company, which needs time for the valuation of the information they want to offer to the audience.