Estudio exploratorio sobre los factores de atracción de centros comercialesuna aproximación al consumidor español

  1. Calvo-Porral, Cristina 1
  2. Calvo Dopico, Domingo 1
  1. 1 Universidade da Coruña
    info

    Universidade da Coruña

    La Coruña, España

    ROR https://ror.org/01qckj285

Journal:
CIENCIA ergo-sum

ISSN: 1405-0269

Year of publication: 2013

Volume: 20

Issue: 2

Pages: 107-120

Type: Article

DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: CIENCIA ergo-sum

Abstract

This research aims to analyze the factors of commercial attraction of shopping malls, as well as analyzing the profile of the user of this specific distribution format. This study raises two other objectives: a) to obtain an approximation of the shopping malls’ potential consumer profile in Spain by a descriptive analysis, and b) to ascertain the most important factors of commercial attraction of shopping malls. Finally, a quantitative study was carried out with a semistructured questionnaire to potential customers obtaining 100 valid responses. Then, an analysis of the commercial attraction factors by the analysis of covariance structures, using pls (Partial Least Squares), was carried out. The results show that the variety and specialization, as well as the leisure offered at the shopping mall are the main factors for commercial attraction to consumers.

Bibliographic References

  • aecc (Asociación Española de Parques y Centros Comerciales) (2003). El consumidor español y los centros comerciales. aecc, Madrid.
  • aecc (Asociación Española de Parques y Centros Comerciales) (2010). Actas del xii Congreso Español de Centros Comerciales. Bilbao.
  • Anderson, P. M. (1985). “Association of Shopping Center Anchors with Performance of a Nonanchor Specialty Chain’s Stores”, Journal of Retailing. Vol. 61, Núm. 2.
  • Arentze, T. A.; H. Oppewal y H. Timmermans (2005). “A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects”, Journal of Marketing Research. Vol. 42, Núm. 1.
  • Babin, B. J. y J. S. Attaway (2000). “Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer”, Journal of Business Research. Vol. 49, Núm. 2.
  • Bagozzi, P. y Y. Yi (1989). “On the Use of Structural Equation Models in Experimental Designs”, Journal of Marketing Research. Vol. xxvi.
  • Barclay, D.; C. Higgins y R. Thompson (1995). “The Partial Least Squares (pls) Approach to Causal Modeling. Personal Computer Adoption and Use as an Illustration”, Technology Studies. Vol. 2, Núm. 2.
  • Bellenger, D. N.; D. H. Robertson y B. Greenberg (1977). “Shopping Center Patronage Motives”, Journal of Retailing. Vol. 53. Summer.
  • Bloch, P., N. Ridgway y S. Dawson (1994). “The Shopping Mall as a Consumer Habitat”, Journal of Retailing. Vol. 70, Núm. 1.
  • Cohen, J. (1977). Statistical Power Analysis for the Behavioral Sciences. Laurence Erlbaum Associated Publishers, New Jersey.
  • De Juan, M. D. (2004). “Why do People Choose the Shopping Malls? The Attraction Theory Revisited: A Spanish Case”, Journal of International Consumer Marketing. Vol.17
  • De Juan, M. D. y J. Rivera (1999). “Los determinantes de la atracción comercial”, Investigaciones europeas de dirección y economía de la empresa. Vol. 5, Núm. 2.
  • Dennis, C.; D. Marsland y T. Cockett (2001). “The Mystery of Consumer Behaviour: Market Segmentation and Shoppers’ Choices of Shopping Centres”, International Journal of New Product Development and Innovation Management. Vol. 3, Núm. 3.
  • Doucet, M. J.; A. H. Jacobs y K. G. Jones (1988). “Megachains and the Canadian retail environment”, Journal of Retailing. Vol. 3, Núm. 4.
  • El-Adly, M. (2007). “Shopping Mall Attractiveness: a Segmentation Approach”, International Journal of Retail and Distribution Management. Vol. 35, Núm.11.
  • Finn, A. y J. Louviere (1990a). “Shopping Center Image. Consideration and Choice: Anchor Store Contribution”, Journal of business research. Vol. 35, Núm.5.
  • Finn, A. y J. Louviere (1990b). “Shopping Center Patronage Models: Fashioning and Consideration Set Segmentation Solution”, Journal of Business Research. Vol. 21, Núm. 3.
  • Finn, A. (2000). “Retail Entertainment: Lessons from the World’s First Mega-Multi Mall”, Actas del 11th International eaercd Conference on Retail Innovation.
  • Fornell, C. y D. F. Larcker (1981). “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error”, Journal of Marketing Research. Vol. 18. February.
  • Frasquet, M. (2000). Centros comerciales: gestión y competitividad. Generalitat Valenciana, Valencia.
  • Frasquet, M.; I. Gil y A. Mollá (2001). “Shopping Centre Selection Modelling: a Segmentation Approach”, International Review of retail. Distribution and Consumer Research. Vol. 11, Núm. 1.
  • Frasquet, M. y M. T. Vallet (2001). “Los factores clave en la gestión estratégica de centros comerciales: una investigación empírica”, Boletín Económico ice, Información Comercial Española, Vol. 2707.
  • Gefen, D.; D. Straub y M. Boudreau (2000). “Structural Equation Modeling and Regression: Guidelines for Research Practice”, Communications of ais. Vol. 1, Núm. 7, August.
  • Gómez, E. (1994). “Centros comerciales. Ventajas competitivas y diseño del futuro”, Distribución y consumo. Núm. 18, octubre-noviembre.
  • Hansen, R. y T. Deutscher (1977). “An Empirical Investigation of Attribute Importance in Retail Store Selection”, Journal of Retailing. Vol. 53, Núm. 4.
  • Howard, E. (1997).”The Management of Shopping Centres: Conflict or Collaboration?”, International Review of Retail, Distribution and Consumer Research. Vol. 7, Num. 3.
  • Huff, J. L. (1963). “A Probabilistic Analysis of Consumer Spatial Behaviour”, en Decker, D. S. (ed.). Emerging Concepts in Marketing. American Marketing Association, Chicago.
  • Jones, K. y J. Simmons (1987). Location, Location, Location. Methuem, Toronto.
  • Jöreskog, K. G. y H. Wold (1982). “The ml and pls Techniques for Modeling with Latent Variables: Historical and Competitive Aspects”, en Jöreskog, K. G. y H. Wold (eds.). Systems under indirect observation. Part 1, Amsterdam, North-Holland.
  • Jöreskog, K. y D. Sörbom (1993). lisrel 8: Structural Equation Modeling with the simplis Command Language. Scientific Software International (ssi). Laurence Erlbaum Associates, Hillsdale, NJ.
  • Kirkup, M. y M. Rafiq (1998). Conceptualising the Consumer Marketing Mix for Managed Shopping Centres: a Services Perspective. Actas 27th Emac Conference.
  • Kirkup, M. y M. Rafiq (1994). “Tenancy Development in New Shopping Centres: Implications for Developers and Retailers”, The International Review of Retail, Distribution and Consumer Research. Vol. 4, Núm. 1.
  • Kretch, D. y S. Chutchfield (1952). Theorie et Problemes de Psychologie Social. Presses Universitaires de France.
  • Lehew, M. y A. E. Fairhurst (2000). “Us Shopping Mall Attributes: an Exploratory Investigation of their Relationship to Retail Productivity”, International Journal of Retail y Distribution Management. Vol. 28, Núm. 6.
  • Lehew, M.; B. Burgess y S. Wesley (2001). Expanding the Loyalty Concept to Include Customer Preferente for a Shopping Mall. Paper session presented at the 11th International eaercd Conference on Research in the Distributive Trades.
  • Lévy Mangín, J. P. y J. Mallou (2006). Modelización con estructuras de covarianzas en ciencias sociales: temas esenciales, avanzados y aportaciones especiales. Netbiblo, La Coruña.
  • Lloret, J. L. (1993). “Los centros comerciales. Situación actual y futuro”, Información Comercial Española, Núm. 712.
  • Mccallum, R. y Browne, M. (1993). “The Use of Causal Indicators in Covariance Structure Models: Some Practical Issues”, Phsycological Bulletin. Vol. 114, Núm. 3.
  • McGoldrick, P. J. (1992). “El desarrollo en Europa de centros de compra a gran escala fuera de las ciudades”, La Distribución en el 2000. Colecciones de Estudios Comerciales. Generalitat Valenciana, Valencia.
  • McGoldrick, P. J. y M. G. Thompson (1992). Regional Shopping Centres. Avebury, London.
  • McKenzie, S.; P. Podsakoff y C. Jarvis (2005). “The Problem of Measurement Model Misspecification in Behavioural and Organizational Research and some Recommended Solutions”, Journal of Applied Psychology, Vol. 90, Núm. 4.
  • Munuera, J. L. y P. J. Cuestas (2006). “Factores de atracción de los centros comerciales en España”, Información Comercial Española: Revista de economía. Núm. 828.
  • Nogales, A.; L. M. Cerdá y A. Rebollo (2007). “Atributos para el éxito de una zona comercial: Una evidencia empírica en el municipio de Getafe”, Distribución y Consumo. Vol. 16.
  • Odekerken-Schröder, G.; K. de Wulf y P. Shumacher (2003). “Strengthening Outcomes of Retailer-Consumer Relationships. The Dual Impact of Relationship Marketing Tactics and Consumer Personality”, Journal of Business Research. Vol. 56, Núm. 3.
  • Oppewal, H. y H. Timmermans (1999). “Modeling Consumer Perception of Public Space in Shopping Centres”, Environment and Behaviour. Vol. 31, Núm. 1.
  • Reilly, W. (1931). “The Law of Gravitation”, en Rosenthal, R. (1991). Meta-Analytic Procedures for Social Research. Newbury Park, California, Sage Publications, New York.
  • Reynolds, K. E.; J. Ganesh y M. Luckett (2002). “Traditional Malls vs. Factory Outlets: Comparing Shopper Typologies. Implications for Retail Strategy”, Journal of Business Research. Vol. 55.
  • Ruiz, F. J. (1999). “Image of Suburban Shopping Malls and Two-Stage Versus Uni-Equational Modelling of the Retail Trade Attraction: an Empirical Application”, European Journal of Marketing. Vol. 33, Núms. 5 y 6.
  • Satorra, A. y P. Bentler (1994). “Corrections to test Statistics and Standard Errors in Covariance Structure Analysis”, en Von Eye, A. y C. C. Clogg (ed.). Latent Variables Analysis: Applications for Developmental Research. Sage.
  • Shim, S. y Eastlick, M. A. (1998). “The Hierarchical Influence of Personal Values on Mall Shopping Attitude and Behavior”, Journal of Retailing. Vol. 74, Núm. 1.
  • Sit, J.; B. Merrilees y D. Birch (2003). “Entertainment-Seeking Shopping Centre Patrons: the Missing Segments”, International Journal of Retail and Distribution Management. Vol. 31, Núm. 22.
  • Teller, C. (2008). “Shopping Streets Versus Shopping Malls: Determinants of Agglomeration Format Attractiveness from the Consumers Point of View”, The International Review of Retail Distribuion and Consumer Research. Vol. 18, Núm. 4.
  • Wakefield, K. L. y J. Baker (1998). “Excitement at the Mall: Determinants and Effects on Shopping Response”, Journal of Retailing. Vol. 74, Núm. 4.
  • Weisbrod, G. E.; R. J. Parcells y C. Kern (1984). “A Dissaggregate Model for Predicting Shopping area Market Attraction”, Journal of Retailing. Vol. 60, Núm. 1.
  • Wold, H. (1985). “Systems Analysis by Partial Least Squares”, en Nijkamp P.; H. Leitner y N. Wrigley (eds.). Measuring the Unmeasurable. Martinus Nijhoff, Dordrecht, the Netherlands.
  • Wong, K. M.; Y. Lu y L. L. Yuan (2001). “scattr: an Instrument for Measuring Shopping Centre Attractiveness”, International Journal of Retail and Distribution Management. Vol. 29, Núm. 2
Data source: Dialnet