Contexto Institucional de la responsabilidad socialfuturos empresarios
- Sánchez Fernández, María Dolores
- Juanatey Boga, Óscar
- Tinoco Egas, Raquel
- Rúas Araújo, José (coord.)
- Martínez Fernández, Valentín Alejandro (coord.)
- Rodríguez, María Magdalena (coord.)
- Puentes Rivera, Iván (coord.)
- Yaguache Quichimbo, Jenny (coord.)
- Sánchez Amboage, Eva (coord.)
Publisher: Universidad Técnica Particular de Loja ; XESCOM. Red Internacional de Investigación de Gestión de la Comunicación
ISBN: 978-9942-25-054-4
Year of publication: 2016
Pages: 1326-1337
Congress: Simposio Internacional sobre Gestión de la Comunicación (2. 2016. ----)
Type: Conference paper
Abstract
This research analyses the institutional context of social responsibility in future entrepreneurs under the framework of Institutional Theory (Scott, 2013). This is an exploratory study with quantitative analysis. For collecting data we used a structured poll with a categorizing section and three blocks measuring institutional context and social responsibility based on Likert scale. The obtained data was analyzed with the statistic software SPSS using multivariable factorial analysis and the descriptive statistical analysis allowing us a deep variables study and their factors. The development of this study helps to discover the main motivation and influence in future entrepreneurs to implement CSR (corporate social responsibility). These results show to institutions to invest with higher profits on the actions with high influence on future entrepreneurs.