Corporate social responsibility (CSR) and innovation
- María José Sanzo Pérez
- Luis Ignacio Álvarez González
- Marta Rey-García
Editorial: Centro Internacional de Investigación e Información sobre la Economía Pública, Social y Cooperativa, CIRIEC-España
ISBN: 9788495003850
Ano de publicación: 2011
Congreso: Congreso Internacional de Investigación en Economía Social (3. 2011. Valladolid)
Tipo: Achega congreso
Resumo
This research analyzes whether (1) satisfaction and conflict between Marketing and R&D during new product development process and/or (2) top management commitment to innovation, influence the existence of explicit communication about those CSR activities more intensely connected to innovation. An empirical study was carried out combining three information sources: a structured survey of 178 Spanish innovative firms, a detailed analysis of their corporate web sites, and the SABI data base. Results derived from a final sample of 106 firms show that both inter-functional climate and top management commitment influence which CSR dimensions are highlighted in corporate communication.