Corporate social responsibility (CSR) and innovation

  1. María José Sanzo Pérez
  2. Luis Ignacio Álvarez González
  3. Marta Rey-García
Libro:
La economía social, pilar de un nuevo modelo de desarrollo económico sostenible

Editorial: Centro Internacional de Investigación e Información sobre la Economía Pública, Social y Cooperativa, CIRIEC-España

ISBN: 9788495003850

Año de publicación: 2011

Congreso: Congreso Internacional de Investigación en Economía Social (3. 2011. Valladolid)

Tipo: Aportación congreso

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Resumen

This research analyzes whether (1) satisfaction and conflict between Marketing and R&D during new product development process and/or (2) top management commitment to innovation, influence the existence of explicit communication about those CSR activities more intensely connected to innovation. An empirical study was carried out combining three information sources: a structured survey of 178 Spanish innovative firms, a detailed analysis of their corporate web sites, and the SABI data base. Results derived from a final sample of 106 firms show that both inter-functional climate and top management commitment influence which CSR dimensions are highlighted in corporate communication.

Fuente de los datos: Dialnet