“¿Dónde estudiar comunicación?” Uso del vídeo corporativo en facultades de comunicación españolas
- Carmen Costa-Sánchez 1
- Juan Manuel Corbacho-Valencia 2
- 1 Universidade da Coruña, España
- 2 Universidad de Vigo, España
ISSN: 1012-1587
Year of publication: 2016
Issue: 9
Pages: 430-446
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
Corporate videos are one of the promotion tools for universities in search of potential students. The present study aims at analysing videos issued by Spanish communication schools, both at public and private universities since they are supposed to be the most appropriate institutions to broadcast persuasive messages. Hence, 52 schools of 49 universities with a total amount of 45 videos were studied. More than half of these schools have corporate videos with a focus on information.