Comunicación y crisis del coronavirus en España. Primeras lecciones

  1. Carmen Costa-Sánchez 1
  2. Xosé López-García 2
  1. 1 Universidade da Coruña
    info

    Universidade da Coruña

    La Coruña, España

    ROR https://ror.org/01qckj285

  2. 2 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Año de publicación: 2020

Título del ejemplar: Relaciones públicas

Volumen: 29

Número: 3

Tipo: Artículo

DOI: 10.3145/EPI.2020.MAY.04 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: El profesional de la información

Objetivos de desarrollo sostenible

Resumen

Coronavirus crisis has caused a complicated situation at a sanitary, economic and social levels, that requires of a funda-mental work in communication area so that the society comprise and collaborate with the adopted measures. Through the review and synthesis of the scientific and reference literature, the present paper contrasts lessons learnt in previous public health crisis against the communication implemented from the institutional voices and from the press coverage during the first stages of the Covid-19 outbreak in Spain. This paper detects that the absence of an early announcement (or overtaking of the negative stage) and the control messages in a context of uncertainty caused a brusque transition to the following stage of the crisis, coincident with an explosion of the number of contagions, what generated fear. The spokesperson formula applied is against all recommendations of crisis communication. Regarding the journalistic cove-rage, examples of alarmism and sensationalism news arised. The numeric data have been the resource more valuable and the computer graphics the multimedia content more developed. Since the pandemic is still on course, it is recom-mended the learning and the adjustment of the communication and information to the citizens in the following stages of this crisis or in future crisis taking into account the group of first lessons presented here.

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Fuente de los datos: Dialnet