Publicacións en colaboración con investigadores/as de Saint Joseph's University (2)

2016

  1. Is the Economic Crisis Changing Marketing Strategies? Evidence from the Food Industry

    Journal of Global Marketing, Vol. 29, Núm. 1, pp. 29-39

2015

  1. Private Labels The role of manufacturer identification, Brand loyalty and image on purchase intention

    British Food Journal, Vol. 117, Núm. 2, pp. 506-522