Faculty of Economics and Business
Centre
University of Quebec
Quebec, CanadáPublications in collaboration with researchers from University of Quebec (4)
2018
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Does product involvement influence how emotions drive satisfaction?: An approach through the Theory of Hedonic Asymmetry
European Research on Management and Business Economics, Vol. 24, Núm. 3, pp. 130-136
2014
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From Chestnuts to Luxurious Marrón Glacé: A Successful Marketing and Positioning Strategy
Locally Sourced and Produced Foods (Food Marketing Research Series) (Institute of Food Products Marketing (PA, USA))
2013
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Perceived quality in higher education: An empirical study
Marketing Intelligence and Planning, Vol. 31, Núm. 6, pp. 601-619
2001
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A proposal of the buying model for fresh food products: The case of fresh mussels
Journal of International Food and Agribusiness Marketing, Vol. 11, Núm. 3, pp. 75-96