Publicacións en colaboración con investigadores/as de University of Ottawa (3)

2016

  1. Specialty food retailing: The role of purchase frequency and determinants of customer satisfaction and loyalty

    British Food Journal, Vol. 118, Núm. 11, pp. 2798-2814

2015

  1. Global brands or local heroes?: Evidence from the Spanish beer market

    British Food Journal, Vol. 117, Núm. 2, pp. 565-587

2013

  1. Domestic or Imported Beer Brands? Analysis and Assessment of Brand Equity in the Spanish Market

    Journal of International Food and Agribusiness Marketing, Vol. 25, Núm. 4, pp. 324-347