Publicaciones en colaboración con investigadores/as de University of Quebec (3)

2018

  1. Does product involvement influence how emotions drive satisfaction?: An approach through the Theory of Hedonic Asymmetry

    European Research on Management and Business Economics, Vol. 24, Núm. 3, pp. 130-136

2014

  1. From Chestnuts to Luxurious Marrón Glacé: A Successful Marketing and Positioning Strategy

    Locally Sourced and Produced Foods (Food Marketing Research Series) (Institute of Food Products Marketing (PA, USA))

2013

  1. Perceived quality in higher education: An empirical study

    Marketing Intelligence and Planning, Vol. 31, Núm. 6, pp. 601-619