Publicaciones (22) Publicaciones de Vanessa Mato Santiso

2024

  1. Aprendiendo a gestionar una empresa de moda: simulación empresarial como experiencia docente innovadora

    Nuevas tendencias interdisciplinares en educación y conocimiento (Tirant Humanidades), pp. 383-393

2023

  1. Construyendo ecosistemas de innovación social: La contribución del Tercer Sector de Acción Social a una transición digital e ecológica justa en España col.

    Plataforma de ONG de Acción Social

  2. Gestionando una empresa de moda: experiencia innovadora en la asignatura “Modelos y Técnicas de Simulación Empresarial: Juego de Empresa”

    Proceedings 2nd international congress: education and knowledge

  3. Volunteer omnichannel behavior in nonprofit organizations: Key antecedents and implications for management

    Nonprofit Management and Leadership, Vol. 34, Núm. 2, pp. 433-463

2022

  1. Cómo virtualizar un proyecto de aprendizaje-servicio

    International Handbook of Innovation and Assessment of the Quality of Higher Education and Research. Vol. 1 (Thomson Reuters-Civitas)

2021

  1. Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder relationship marketing

    Public Relations Review, Vol. 47, Núm. 4

  2. Transitioning Collaborative Cross-Sector Business Models for Sustainability Innovation: Multilevel Tension Management as a Dynamic Capability

    Business and Society, Vol. 60, Núm. 5, pp. 1132-1173

2020

  1. Enhancing the effects of university education for sustainable development on social sustainability: the role of social capital and real-world learning

    International Journal of Sustainability in Higher Education, Vol. 21, Núm. 7, pp. 1451-1476

  2. Transformación digital y gestión omnicanal en las organizaciones del tercer sector: el caso de Cruz Roja Española

    Experiencias docentes innovadoras de marketing público y no lucrativo en la era de la economía colaborativa (Ediciones de la Universidad de Oviedo), pp. 187-197

2019

  1. Collective social enterprises for social innovation: Understanding the potential and limitations of cross-sector partnerships in the field of work integration

    Management Decision, Vol. 57, Núm. 6, pp. 1415-1440

  2. Collective social entrepreneurship for sustainable impact: A framework proposal

    World Review of Entrepreneurship, Management and Sustainable Development

  3. Cross-sector partnerships: a social innovation in the European work integration sector

    Social Innovation: Comparative Perspectives (Routledge/Taylor & Francis Group), pp. 201-223

  4. Los proyectos prácticos de la Cátedra Inditex-UDC de Sostenibilidad como experiencia innovadora en el ámbito de la educación para la sostenibilidad

    Contextos universitarios transformadores: construíndo espazos de aprendizaxe.

  5. Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers?

    Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020

  6. Social Interactions Between Non-Profit Organization and Key Stakeholders Using an Omni-Channel Communication Strategy Influence on the Loyalty of Episodic Volunteers?

    2019 14TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)

  7. Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study

    Management for Professionals (Springer Nature), pp. 161-170

  8. Social interactions between non-profit organization and key stakeholders: Using an omni-channel communication strategy influence on the loyalty of episodic volunteers?

    Iberian Conference on Information Systems and Technologies, CISTI

2018

  1. Cross-sector partnerships: A social innovation in the European work integration sector

    Social Innovation [Open Access]: Comparative Perspectives (Taylor and Francis), pp. 201-223

  2. La omnicanalidad en las organizaciones no lucrativas : estado de la cuestión

    Nuevos horizontes del marketing y de la distribución comercial (KRK), pp. 57-78

  3. The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration

    Springer Proceedings in Business and Economics