Publicacións en colaboración con investigadores/as de Universidad de Oviedo (6)

2023

  1. Volunteer omnichannel behavior in nonprofit organizations: Key antecedents and implications for management

    Nonprofit Management and Leadership, Vol. 34, Núm. 2, pp. 433-463

2021

  1. Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder relationship marketing

    Public Relations Review, Vol. 47, Núm. 4

2019

  1. Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers?

    Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020

  2. Social Interactions Between Non-Profit Organization and Key Stakeholders Using an Omni-Channel Communication Strategy Influence on the Loyalty of Episodic Volunteers?

    2019 14TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)

  3. Social interactions between non-profit organization and key stakeholders: Using an omni-channel communication strategy influence on the loyalty of episodic volunteers?

    Iberian Conference on Information Systems and Technologies, CISTI

2018

  1. La omnicanalidad en las organizaciones no lucrativas : estado de la cuestión

    Nuevos horizontes del marketing y de la distribución comercial (KRK), pp. 57-78