Vanessa
Mato Santiso
Profesora Ayudante Doctora
Marta
Rey García
Catedrática de Universidad
Publicaciones en las que colabora con Marta Rey García (16)
2023
-
Construyendo ecosistemas de innovación social: La contribución del Tercer Sector de Acción Social a una transición digital e ecológica justa en España
Plataforma de ONG de Acción Social
-
Volunteer omnichannel behavior in nonprofit organizations: Key antecedents and implications for management
Nonprofit Management and Leadership, Vol. 34, Núm. 2, pp. 433-463
2021
-
Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder relationship marketing
Public Relations Review, Vol. 47, Núm. 4
-
Transitioning Collaborative Cross-Sector Business Models for Sustainability Innovation: Multilevel Tension Management as a Dynamic Capability
Business and Society, Vol. 60, Núm. 5, pp. 1132-1173
2020
-
Enhancing the effects of university education for sustainable development on social sustainability: the role of social capital and real-world learning
International Journal of Sustainability in Higher Education, Vol. 21, Núm. 7, pp. 1451-1476
2019
-
Collective social enterprises for social innovation: Understanding the potential and limitations of cross-sector partnerships in the field of work integration
Management Decision, Vol. 57, Núm. 6, pp. 1415-1440
-
Collective social entrepreneurship for sustainable impact: A framework proposal
World Review of Entrepreneurship, Management and Sustainable Development
-
Los proyectos prácticos de la Cátedra Inditex-UDC de Sostenibilidad como experiencia innovadora en el ámbito de la educación para la sostenibilidad
Contextos universitarios transformadores: construíndo espazos de aprendizaxe.
-
Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers?
Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020
-
Social Interactions Between Non-Profit Organization and Key Stakeholders Using an Omni-Channel Communication Strategy Influence on the Loyalty of Episodic Volunteers?
2019 14TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
-
Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study
Management for Professionals (Springer Nature), pp. 161-170
-
Social interactions between non-profit organization and key stakeholders: Using an omni-channel communication strategy influence on the loyalty of episodic volunteers?
Iberian Conference on Information Systems and Technologies, CISTI
2018
-
La omnicanalidad en las organizaciones no lucrativas : estado de la cuestión
Nuevos horizontes del marketing y de la distribución comercial (KRK), pp. 57-78
-
The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration
Springer Proceedings in Business and Economics
2017
-
El impacto de las organizaciones del tercer sector como innovación social en España. Nuevas soluciones para la asistencia a dependientes, la inserción laboral de vulnerables, la educación financiera y la museología social
Revista española del tercer sector, Núm. 36, pp. 97-122
-
La transformación digital de la distribución comercial: la tienda física, de caja brick and mortar a nodo omnicanal
Marketing insights: la respuesta del comercio a las tendencias del comportamiento social del consumidor (Oviedo : Cátedra Fundación Ramón Areces de Distribución Comercial, D.L. 2017), pp. 297-320