Valentín Alejandro
Martínez Fernández
Profesor Titular de Universidade
Pontificia Universidad Católica del Ecuador
Quito, EcuadorPublications in collaboration with researchers from Pontificia Universidad Católica del Ecuador (2)
2021
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Vertical economic study of the main television advertising concentration groups in spain: Atresmedia and mediaset year 2018
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2021, Núm. E40, pp. 279-288
2020
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Exploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2020, Núm. E32, pp. 559-571