Publicaciones (16) Publicaciones de Manuel Escourido Calvo

2024

  1. The Transformation of the Ecuadorian Private Television RTU: Marketing Strategies and COVID-19

    Smart Innovation, Systems and Technologies

2023

  1. Expectation Marketing and Technological, Financial, and Image Risk. The Case of the Release of Cyberpunk 2077 Videogame

    Smart Innovation, Systems and Technologies

  2. Repositioning the City Brand in the Face of the Energy and Ecological Transition Paradigm

    Sustainability (Switzerland), Vol. 15, Núm. 14

  3. Special Employment Centers: The Spanish Response to the Insertion of People with Functional Diversity and Its Impact on the Social Economy

    Springer Proceedings in Business and Economics

2022

  1. Repositioning the City Brand to Address the Socio-economic Paradigm Shift Based on Sustainability: A Case Study

    2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)

  2. Repositioning the city brand to address the socioeconomic paradigm shift based on sustainability: A case study

    Iberian Conference on Information Systems and Technologies, CISTI

2021

  1. El observatorio para el futuro del trabajo en Galicia de la ERLAC como dinamizador del tejido social gallego

    Congreso Interuniversitario OIT sobre el futuro del trabajo

  2. Initial impact and socioeconomic compensation for the closure of a coal-fired power plant in a local entity

    Sustainability (Switzerland), Vol. 13, Núm. 13

  3. Políticas públicas activas de empleo de un gobierno subcentral sostenibilidad socioeconómica.: Un caso de estudio

    Revista Estrategia Organizacional, Vol. 10, Núm. 2, pp. 1-38

  4. Public and City Marketing Applied to Improve Participatory Processes in Socio-Economic Paradigm Shifts: Energy Transition. A case study

    Iberian Conference on Information Systems and Technologies, CISTI

  5. Public and City Marketing Applied to Improve Participatory Processes in Socio-Economic Paradigm Shifts: Energy Transition. A case study.

    PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)

2020

  1. Internalising negative self-image externalities: The first objective for city marketing as a municipal management tool1

    Advances in Science, Technology and Engineering Systems, Vol. 5, Núm. 1, pp. 112-118

  2. The local tax system as a relative price in city marketing: : The case of Santiago de Compostela

    Iberian Conference on Information Systems and Technologies, CISTI

  3. The local tax system as a relative price in city marketing: The case of Santiago de Compostela

    2020 15TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2020)

2019

  1. Internalization of negative self-image of the city

    Iberian Conference on Information Systems and Technologies, CISTI

2017

  1. Marketing de ciudades y territorios: una visión renovada

    Dextra