Publicaciones en las que colabora con Valentín Alejandro Martínez Fernández (8)

2023

  1. Expectation Marketing and Technological, Financial, and Image Risk. The Case of the Release of Cyberpunk 2077 Videogame

    Smart Innovation, Systems and Technologies

  2. Repositioning the City Brand in the Face of the Energy and Ecological Transition Paradigm

    Sustainability (Switzerland), Vol. 15, Núm. 14

2022

  1. Repositioning the City Brand to Address the Socio-economic Paradigm Shift Based on Sustainability: A Case Study

    2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)

  2. Repositioning the city brand to address the socioeconomic paradigm shift based on sustainability: A case study

    Iberian Conference on Information Systems and Technologies, CISTI

2021

  1. Public and City Marketing Applied to Improve Participatory Processes in Socio-Economic Paradigm Shifts: Energy Transition. A case study

    Iberian Conference on Information Systems and Technologies, CISTI

2020

  1. Internalising negative self-image externalities: The first objective for city marketing as a municipal management tool1

    Advances in Science, Technology and Engineering Systems, Vol. 5, Núm. 1, pp. 112-118

  2. The local tax system as a relative price in city marketing: : The case of Santiago de Compostela

    Iberian Conference on Information Systems and Technologies, CISTI

2019

  1. Internalization of negative self-image of the city

    Iberian Conference on Information Systems and Technologies, CISTI