Publications by the researcher in collaboration with Verónica Crespo Pereira (2)

2024

  1. The Transformation of the Ecuadorian Private Television RTU: Marketing Strategies and COVID-19

    Smart Innovation, Systems and Technologies

2021

  1. Public and City Marketing Applied to Improve Participatory Processes in Socio-Economic Paradigm Shifts: Energy Transition. A case study

    Iberian Conference on Information Systems and Technologies, CISTI