Verónica
Crespo Pereira
Profesora Ayudante Doctora
Pontificia Universidad Católica del Ecuador
Quito, EcuadorPublicaciones en colaboración con investigadores/as de Pontificia Universidad Católica del Ecuador (10)
2021
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Neuromarketing as a New Methodology for Broadcasters: A Comparison of European Public and Private Channels
Smart Innovation, Systems and Technologies
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Vertical economic study of the main television advertising concentration groups in spain: Atresmedia and mediaset year 2018
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2021, Núm. E40, pp. 279-288
2020
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Economic study of the national private radio of Ecuador through an expert system of financial analysis vertical method
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2020, Núm. E26, pp. 164-177
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Exploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2020, Núm. E32, pp. 559-571
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The impact of legislation on the development of IPTV in Latin America
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2020, Núm. E26, pp. 296-308
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The influence of social media in the media and in political participation
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
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The new internet television income systems: Theoretical foundation for the development of an expert system based on knowledge
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2020, Núm. E26, pp. 96-108
2019
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European public television strategies in the face of the provision of information in the digital age. The case of the british public television
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2019, Núm. E20, pp. 315-326
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Framework for the adaptation of the characteristics of the rhetoric to the construction elements of the video game
Iberian Conference on Information Systems and Technologies, CISTI
2018
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Dystopia as an emerging issue in the XXI century narrative. Case study: The Handmaid’s Tale
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2018, Núm. E16, pp. 108-121