Verónica
Crespo Pereira
Profesora Ayudante Doctora
Universidad Tecnológica Equinoccial
Quito, EcuadorPublicaciones en colaboración con investigadores/as de Universidad Tecnológica Equinoccial (5)
2024
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The Transformation of the Ecuadorian Private Television RTU: Marketing Strategies and COVID-19
Smart Innovation, Systems and Technologies
2023
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Press Consumption in Chile During COVID-19: Digital Marketing Variables at Analysis
Smart Innovation, Systems and Technologies
2022
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Marketing and Digital Press: Information Consumption Patterns in Colombia During COVID19
Smart Innovation, Systems and Technologies
2021
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Vertical economic study of the main television advertising concentration groups in spain: Atresmedia and mediaset year 2018
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2021, Núm. E40, pp. 279-288
2020
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The impact of legislation on the development of IPTV in Latin America
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2020, Núm. E26, pp. 296-308