Cristina
Calvo Porral
Catedrática de Universidad
University of Bologna
Bolonia, ItaliaPublicaciones en colaboración con investigadores/as de University of Bologna (8)
2024
2023
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The influence of social media celebrity endorsement on beer and wine purchase behaviour
International Journal of Wine Business Research, Vol. 35, Núm. 3, pp. 390-412
2022
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Using food choice questionnaire to explain Millennials’ attitudes towards craft beer
Food Quality and Preference, Vol. 96
2021
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The asymmetric emotional associations to beverages: An approach through the theory of positive asymmetry
Foods, Vol. 10, Núm. 4
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The influence of celebrity endorsement on food consumption behavior
Foods, Vol. 10, Núm. 9
2020
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How consumer involvement influences beer flavour preferences
International Journal of Wine Business Research, Vol. 32, Núm. 4, pp. 537-554
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The Revolution of Craft Beer
Beer : From Production to Distribution (Series: Fermented Foods and Beverages in a Global Age) (Nova Science Publishers Inc)