Publicaciones en colaboración con investigadores/as de University of Bologna (8)

2023

  1. The influence of social media celebrity endorsement on beer and wine purchase behaviour

    International Journal of Wine Business Research, Vol. 35, Núm. 3, pp. 390-412

2020

  1. How consumer involvement influences beer flavour preferences

    International Journal of Wine Business Research, Vol. 32, Núm. 4, pp. 537-554

  2. The Revolution of Craft Beer

    Beer : From Production to Distribution (Series: Fermented Foods and Beverages in a Global Age) (Nova Science Publishers Inc)