Publications in collaboration with researchers from University of Ottawa (3)

2015

  1. Global brands or local heroes?: Evidence from the Spanish beer market

    British Food Journal, Vol. 117, Núm. 2, pp. 565-587

2013

  1. Domestic or Imported Beer Brands? Analysis and Assessment of Brand Equity in the Spanish Market

    Journal of International Food and Agribusiness Marketing, Vol. 25, Núm. 4, pp. 324-347