Cristina
Calvo Porral
Catedrática de Universidade
Luis Miguel
Otero Prada
Publications by the researcher in collaboration with Luis Miguel Otero Prada (1)
2021
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A profile of mobile service users in a mature market: from “uninvolved pragmatics” to “potential switchers”
Spanish journal of marketing-ESIC, Vol. 25, Núm. 3, pp. 425-445