Cristina
Calvo Porral
Catedrática de Universidad
Agustín V.
Ruiz Vega
Publicaciones en las que colabora con Agustín V. Ruiz Vega (6)
2021
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How consumer involvement influences consumption-elicited emotions and satisfaction
International Journal of Market Research, Vol. 63, Núm. 2, pp. 251-267
2020
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An emotion-based typology of wine consumers
Food Quality and Preference, Vol. 79
2019
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The Influence of Consumer Involvement in Wine Consumption-Elicited Emotions
Journal of International Food and Agribusiness Marketing, Vol. 31, Núm. 2, pp. 128-149
2018
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Does product involvement influence how emotions drive satisfaction?: An approach through the Theory of Hedonic Asymmetry
European Research on Management and Business Economics, Vol. 24, Núm. 3, pp. 130-136
2017
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Examining the role of product involvement in consumption elicited emotions
XXIX Congreso de Marketing AEMARK
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Interaction between involvement and product consumption emotions in the spanish wine market
XXVII Congreso de ACEDE 2017. Estrategia, Cambio y Redes Empresariales. Aranjuez (Madrid), 18-20 de junio de 2017. Libro de resúmenes