Publicaciones en las que colabora con José Javier Orosa González (8)

2024

  1. Barriers to online second-hand purchase behavior

    Marketing Intelligence and Planning, Vol. 42, Núm. 2, pp. 213-233

  2. Proposal and Validation of a Measurement Scale of the Acceptance of Ultra-Processed Food Products

    Foods, Vol. 13, Núm. 10

  3. Second-hand online stores: an examination of consumers’ purchase behaviour

    International Review of Retail, Distribution and Consumer Research, Vol. 34, Núm. 4, pp. 489-512

2023

  1. The influence of social media celebrity endorsement on beer and wine purchase behaviour

    International Journal of Wine Business Research, Vol. 35, Núm. 3, pp. 390-412

2021

  1. The asymmetric emotional associations to beverages: An approach through the theory of positive asymmetry

    Foods, Vol. 10, Núm. 4

  2. The influence of celebrity endorsement on food consumption behavior

    Foods, Vol. 10, Núm. 9

2020

  1. How consumer involvement influences beer flavour preferences

    International Journal of Wine Business Research, Vol. 32, Núm. 4, pp. 537-554

2018

  1. A clustered-based segmentation of beer consumers: from “beer lovers” to “beer to fuddle”

    British Food Journal, Vol. 120, Núm. 6, pp. 1280-1294