Félix
Blázquez Lozano
Profesor Contratado Doutor
Alina
Tudoran
Publications by the researcher in collaboration with Alina Tudoran (1)
2011
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Credibility of collective brand as a source of equity: An empirical application for the spanish wine market
A Resilient European Food Industry in a Challenging World (Nova Science Publishers, Inc.), pp. 103-123