Systematic Literature Review on Tourism Marketing in the Metaverse

  1. Sánchez-Amboage, Eva 1
  2. Crespo-Pereira, Verónica 1
  3. Membiela-Pollán, Matías 1
  4. Faustino, Paulo 2
  1. 1 Universidade da Coruña
    info

    Universidade da Coruña

    La Coruña, España

    ROR https://ror.org/01qckj285

  2. 2 Universidade Do Porto
    info

    Universidade Do Porto

    Oporto, Portugal

    ROR https://ror.org/043pwc612

Editor: Zenodo

Ano de publicación: 2024

Tipo: Dataset

DOI: 10.5281/ZENODO.10782765 lock_openAcceso aberto editor

Resumo

The aim of this research is to investigate tourist marketing within the embryonic context of the metaverse in order to comprehend the building blocks and the primary technologies employed in the sector. For this purpose, a systematic literature review is conducted. The references are extracted in January 2023. The data in this document correspond to the articles finally included in the systematic literature review after the article screening phase. Keywords: tourism marketing, metaverse, technologies, building blocks, SLR (Systematic Literature Review), PRISMA