Evolución de la comunicación audiovisual móvil informativa en España

Abstract

Mobile communication has been one of the great revolutions to which the media have had to adapt in the digital era. Information is one of the contents that take centre stage in the programming of the channels and therefore in their apps. This article examines the evolution of the mobile applications for smartphones of Spanish generalist television channels during the period 2012-2022, focusing this approach on news content and interactivity. A mixed quantitative and qualitative methodology has been used. Within the quantitative aspect, a content analysis has been carried out which has allowed us to observe the different strategies in terms of the treatment of information in the television channels under study. For example, RTVE is clearly committed to the distribution of news content on the move. On the other hand, for Atresmedia and Mediaset, information is not a priority, as they focus their mobile strategy, with the exception of laSexta, on entertainment content. As for the commitment to interactivity, its evolution has been declining due to the fact that some of thetelevision channels analysed once made a clear commitment to offering interactive tools by creating specific applications that exploited it, but today they have been discontinued. At present, information is a secondary content for private broadcasters and interactivity is reduced to sharing content via social networks and email, with very little interactive possibilities.