Trends and designA translation for use and implementation

  1. Martínez Rodríguez, Rodrigo 1
  2. Fernández Gago, Paula 2
  1. 1 Departamento de Mecánica, Diseño y Organización Industrial
  2. 2 Universidad de Deusto, Facultad de Ingeniería
Journal:
ArDIn: Arte Diseño Ingeniería

ISSN: 2254-8319

Year of publication: 2022

Issue Title: ArDIn. Arte, Diseño e Ingeniería

Issue: 11

Pages: 77-96

Type: Article

DOI: 10.20868/ARDIN.2022.11.4803 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: ArDIn: Arte Diseño Ingeniería

Sustainable development goals

Abstract

To date, trends are still a generally unknown tool on the part of companies and agents that propose consumer goods. Although in recent years its role has been changing, attracting attention, generating numerous jobs and specialized agencies in the study of foresight, continue to generate mistrust and are appreciated as a superficial element beyond a tool that can propose a clear competitive advantage within a market. This article presents a reflection that explains the process of adoption of the trends, trying to decipher its operation with the aim of improving its implementation, explaining this phenomenon from a social point of view.

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Data source: Dialnet