Mediterranean influence in the Spanish design identity

1. Martínez Rodríguez, Rodrigo
2. Pastor Castillo, Javier
3. López Rosado, Alberto

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More publications in: ArDIn: Arte Diseño Ingeniería

Abstract

The diversity of Spanish design has led us to question its identity, values, intentions and national characteristics. This paper study the importance of the design identity as a key element in creating a local culture of design, checking the mediterraneanness and the influence of lifestyle called "Mediterranean way", mentioned by several authors, trying to decipher the Mediterranean character of the Spanish design. Various fields have been studied looking the characteristics of the “Mediterranean way”, and were extrapolated to the design, showing through a product analysis how this identity is reflected in the Spanish design. The claim of this work is to get an own discourse for Spanish design, recovering the transmission of the cultural and social values.

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